Forrest Mars, Sr. was the founder of Mars candy. He had a little help from an investor, William F.R. Murrie who was the president of Hershey’s Chocolate at the time. With a 20 percent interest and greater control over chocolate which was rationed during the war, Murrie’s initial became the second “m” in M&Ms.
M&Ms slogan "the milk chocolate melts in your mouth and not in your hand" is one of the most recognizable in advertising history. Consumers voted to choose a new color to be added to M&Ms. Although pink and purple were considered, it was blue who took home the prize and took its place in candy history. You can purchase customized M&M's in colors and sayings that you choose through the candy's official website.
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